I recently reconnected with a client that I had dealt with in the past,  I helped with buying and selling their homes. We first met several years ago, they had a for sale by owner sign on their lawn. I thought the sign to mean that they were inviting me in, so I knocked on the door to say hello. We got to know each other, they liked me and I liked them.

 

They agreed I was trustworthy, hardworking and a nice guy and so agreed that I  look after the sale of their home and to help find them a new home.

 

We signed an agreement to list their home for sale .I started my marketing plan immediately to find a buyer and get the property sold.

 

It didn’t take long…there was a sold sticker on my sign on their front lawn, they were very happy. I looked after all the details and paperwork and the sellers were happily packing and moving off  to the new home I had found for them. We became good friends.

 

A number of years later, sadly, one of my friends passed away. The house was sold. BUT the Realtor that listed the home was not me. The trusted friend! I was upset and disappointed. I thought I had done something wrong! But there was nothing that could have been done to reverse the awful mistake. I moved on.

 

A number of years later I received a call. It was that same trusted friend. I was so happy to hear from my friend, how are you my dear?

 

She volunteered…” I have to apologize” she said.

 

“Why”, I asked

 

“I was led astray when I sold the house you worked so hard to find for us. My niece had just obtained her Real Estate licence, I felt obligated to hire her to sell the home for me. But it was all a mistake. I should have called you! It was such a long time selling the house, in the end I don’t think I got a fair price. Then,she talked me into buying this home I am in and I don’t like it. Please get me out of here, I trust you. I know you can help.”

 

I said ”Thank you for your trust in me, lets get to work.”

 

Bruce & The Hardworking Nice Team is Never Too Busy for You. I hope you enjoyed my story. I will be featuring more in the upcoming months so check back often! 

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 Not all real estate agents are the same. If you decided to seek the help of an agent when selling or buying your home, you need some good information before you make any moves. 

 

An agent can cost or save you thousands of dollars. 

 

Pick an agent is one of those critical issues that can cost or save you thousands of dollars. There are very specific questions you should be asking to ensure that you get the best representation for your needs. Some agents may prefer that you don’t ask these questions, because the knowledge you’ll gain from their honest answers will give you a very good idea about what outcome you can expect from using this agent. And let’s face it - in real estate, as in life - not all things are created equal. 

 

Hiring a real estate agent is just like any hiring process - with you on the boss’s side of the desk. It’s critical that you make the right decision about who will handle what is probably the single largest financial investment you will ever make. 

 

  1. What makes you different? Why should I list my home with you? 

    It’s a much tougher real estate market than it was a decade ago. What unique marketing plans and programs does this agent have in place to make sure that your home stands out favorably versus other competing homes? What things does this agent offer you that others don’t to help you sell your home in the least amount of time with the least amount of hassle and for the most amount of money? 


  2. What is your company’s track record and reputation in the market place?

    It may seem like everywhere you look, real estate agents are boasting about being #1 for this or that, or quoting you the number of homes they’ve sold. If you’re like many homeowners, you’ve probably become immune to much of this information. Afterall, you ask, “Why should I care about how many homes one agent sold over another. The only thing I care about is whether they can sell my home quickly for the most amount of money.” 

     

    Well, because you want your home sold fast and for top dollar, you should be asking the agents you interview how many homes they have sold. I’m sure you will agree that success in real estate is selling homes. If one agent is selling a lot of homes where another is selling only a handful, ask yourself why this might be? What things are these two agents doing differently? 

     

    You may be surprised to know that many agents sell fewer than 10 homes a year. This volume makes it difficult for them to do full impact marketing on your home, because they can’t raise the money it takes to afford the advertising and special programs to give your home a high profile. Also, at this low level, they probably can’t afford to hire an assistant, which means that they’re running around trying to do all the components of the job themselves, which means service may suffer. 

  3. What are your marketing plans for my home? 

    How much money does this agent spend in advertising the homes s/he lists versus the other agents you are interviewing. In what media (newspaper, magazine, online, etc) does this agent advertise? What does s/he know about the effectiveness of one medium over the other? 

  4. What has your company sold in my area? 

    Agents should bring you a complete listing of both their own, and other comparable sales in your area. 

  5. Does your Broker control your advertising or do you? 

    If your agent is not in control of their own advertising, then your home will be competing for advertising space not only with this agent's other listings, but also with the listings of every other agent in the brokerage. 

  6. On average, when your listings sell, how close is the selling price to the asking price? 

    This information is available from the Real Estate Board. Is this agent’s performance higher or lower than the board average? Their performance on this measurement will help you predict how high a price you will get for the sale of your home. 

  7. On average, how long does it take for your listings to sell? 

    This information is also available from the Real Estate Board. Does this agent tend to sell faster or slower than the board average? Their performance on this measurement will help you predict how long your home will be on the market before it sells. 

  8. How many Buyers are you currently working with? 

    Obviously, the more buyers your agent is working with, the better your changes are of selling your home quickly. It will also impact price because an agent with many buyers can set up an auction-like atmosphere where many buyers bid on your home at the same time. Ask them to describe the system they have for attracting buyers. 

  9. Do you have a reference list of clients I could contact?

    Ask to see this list, and then proceed to spot check some of the names.

  10. What happens if I’m not happy with the job you are doing to get my home sold? Can I cancel my listing contract?

    Be way of agents that lock you into a lengthy listing contract which they can get out of (by ceasing to effectively marketing your home) but you can’t. There are usually penalties and broker protection periods which safeguard the agent’s interests, but your not yours. How confident is your agent in the service s/he will provide you? Will s/he allow you to cancel your contract without penalty if you’re not satisfied with the service provided? 


Evaluate each agent’s response to these 10 questions carefully and objectively. Who will do the best job for you? These questions will help you decide.


Contact Bruce Fournier and Associates today and they will be happy to answer all of these questions and more. 

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Bruce Fournier: Chilliwack Realtor
Office: (604) 819-0120
Toll Free: (800) 830-7175
Bruce's Cell: (604) 819-0120
The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.

Bruce Fournier & Associates are RE/MAX realtors located in beautiful Chilliwack, BC. We serve all parts of Chilliwack and the surrounding areas including Agassiz, Promontory, Sardis, Greendale, Cultus Lake, Harrison Hot Springs, Rosedale, Yarrow and Ryder Lake.